A long-term content creation project developed for Acrylicos Vallejo, focused on creating and managing visual and written content for the brand’s social media channels. The work covers the entire creative process, from developing the initial concept and defining the visual direction to designing, writing and adapting each piece of content to its specific format and platform.

I have created a wide range of posts, stories and reels, working across product launches, new releases, promotional campaigns, events, workshops, collaborations and community-driven content. Each publication is developed to communicate the product clearly while maintaining a strong and recognisable visual identity.

Alongside the graphic design, I am also responsible for the copywriting and messaging, creating captions, calls to action and campaign texts adapted to different audiences and objectives. This allows the visual and written sides of the content to work together as one consistent communication strategy.

The project also involves creating content for different product lines, from airbrushes and paints to specialised ranges and hobby products, adapting the tone, imagery and format depending on the campaign. The result is a constantly evolving social media presence that combines graphic design, art direction, photography, motion and copywriting to connect the brand with its community.