This ongoing project represents a close and continuous collaboration with Acrylicos Vallejo, a leading brand in the world of fine arts and miniature painting materials. The work focuses on the design and art direction of digital newsletters, created to inform and inspire the brand’s international community of artists, hobbyists, and distributors.
Each newsletter functions as a bridge between the company and its audience — a curated digital space where new product launches, color ranges, and technical innovations are presented with clarity and visual coherence. Beyond simply communicating updates, the project seeks to convey the brand’s spirit of craftsmanship and precision, reflecting Vallejo’s deep connection to the creative process.
The design of every issue is approached with the same care as any printed editorial piece. Layouts are built around a clean, modular structure, balancing text and product imagery to ensure a smooth and engaging reading experience. Typography, hierarchy, and composition play a key role, helping to highlight essential information while maintaining a strong, consistent identity that aligns with Vallejo’s brand language.
Color and texture also become subtle storytelling tools. The visual palette is carefully adjusted to complement each launch — from new pigment tones to themed product lines — creating a sense of continuity while allowing every edition to have its own character. The result is a visual rhythm that feels dynamic yet harmonious, technical yet human.
Over time, this project has evolved into an integral part of Vallejo’s digital communication strategy. It demonstrates how design can strengthen brand identity not only through logos or packaging, but also through the consistency and tone of regular communication. Each newsletter becomes a moment of connection: a way to share innovation, celebrate creativity, and nurture a loyal global community that values both quality and authenticity.
In essence, the Acrylicos Vallejo newsletters are more than informational updates — they are a reflection of how design can translate a brand’s values into digital storytelling, maintaining a dialogue that feels both professional and personal, technical and inspiring.
